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<p class="in-category"> <span>in:</span> <a href="https://www.artofmanliness.com/character/behavior/" rel="category tag">Behavior</a>, <a href="https://www.artofmanliness.com/character/" rel="category tag">Character</a>, <a href="https://www.artofmanliness.com/podcast/" rel="category tag">Podcast</a></p>
<p class="single-date"> <span class="vcard author" itemprop="author" itemscope="" itemtype="http://schema.org/Person"> <span itemprop="name">Brett &; Kate McKay</span> </span> • <span itemprop="datePublished">August 19, 2025</span><meta itemprop="dateModified" content="August 19, 2025"/></p>
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<p>The ancient art of rhetoric has shaped political policies, influenced social movements, structured legal arguments, and molded cultural narratives throughout history. It’s been used for three thousand years to persuade other people to change their lives.</p>
<p>But what if you could use it to persuade yourself?</p>
<p>My guest today says you can. Jay Heinrichs is the author of <a href="https://amzn.to/4oB66qh"><em>Aristotle’s Guide to Self-Persuasion</em></a>, and he explains how the same rhetorical techniques that great leaders and orators have used for millennia can be turned inward to help you change your life. We discuss how to identify your “soul” as your internal audience, use the concept of kairos to turn chaos into opportunity, create hyperbolic moonshot goals that inspire action even if you fall short, and employ ethos, pathos, and logos to achieve the habits and goals you aspire to. Along the way, we talk about how Jay used these self-leadership tools to go from barely being able to walk to attempting an athletic feat physiologists told him was impossible.</p>
<h2>Resources Related to the Podcast</h2>
<h2><b>Connect With Jay Heinrichs</b></h2>
<p><a href="https://amzn.to/4oB66qh"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-190460" src="https://content.artofmanliness.com/uploads/2025/08/81btcMcEVaL._SL1500_.jpg" alt="Book cover for ";Aristotle’s Guide to Self-Persuasion"; by Jay Heinrichs, featuring a drawing of Aristotle’s head with colorful gears inside, symbolizing his mastery of ancient rhetoric and the art of self-persuasion." width="325" height="494" srcset="https://content.artofmanliness.com/uploads/2025/08/81btcMcEVaL._SL1500_.jpg 325w, https://content.artofmanliness.com/uploads/2025/08/81btcMcEVaL._SL1500_-320x486.jpg 320w" sizes="(max-width: 325px) 100vw, 325px"/></a></p>
<h2>Listen to the Podcast! (And don’t forget to leave us a review!)</h2>
<p><a href="https://podcasts.apple.com/us/podcast/the-art-of-manliness/id332516054?mt=2"><img decoding="async" class="aligncenter wp-image-111440 size-full" src="https://content.artofmanliness.com/uploads/2020/02/listen-apple-podcasts.jpg" alt="Apple Podcast." width="300" height="77"/></a></p>
<p><a href="https://overcast.fm/itunes332516054/the-art-of-manliness"><img decoding="async" class="aligncenter wp-image-111443 size-full" src="https://content.artofmanliness.com/uploads/2020/02/overcast-1.png" alt="Overcast." width="300" height="79"/></a></p>
<p><a href="https://open.spotify.com/show/2vJHmWhhcMQRXtTruuFWTJ"><img loading="lazy" decoding="async" class="aligncenter wp-image-111444 size-full" src="https://content.artofmanliness.com/uploads/2020/02/spotify.png" alt="Spotify." width="300" height="109"/></a></p>
<p><a href="https://art19.com/shows/the-art-of-manliness/episodes/f0519224-8145-4066-813e-7c573570cfdd">Listen to the episode on a separate page.</a></p>
<p><a href="https://rss.art19.com/the-art-of-manliness">Download this episode.</a></p>
<p><a href="https://rss.art19.com/the-art-of-manliness">Subscribe to the podcast in the media player of your choice.</a></p>
<h2>Transcript Coming Soon</h2>
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Podcast #1,081: Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life
