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<p>An apparently random occurrence aboard the Orion spacecraft quickly resulted in an “out of this world” ad campaign for the hazelnut cocoa spread Nutella.</p>
<p>During a video clip posted by the crew of the Artemis II lunar mission — just moments before they broke the record, set by Apollo 13, for distance traveled from earth — a jar of Nutella floated across the cabin, tumbling end over end as it prominently displayed the label.</p>
<p>“A jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday,” CBS News captioned a short video of the moment.</p>
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<p dir="ltr" lang="en">A jar of Nutella was seen floating through the Orion spacecraft approximately 4 minutes before the Artemis II crew made history as they passed the Apollo 13 distance record from 1970 of 248,655 miles from Earth on Monday. <a href="https://t.co/wqt680thQL" target="_blank" rel="noopener">pic.twitter.com/wqt680thQL</a></p>
<p>— CBS News (@CBSNews) <a href="https://twitter.com/CBSNews/status/2041263539386458166?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">April 6, 2026</a></p>
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<p>Nutella quickly capitalized on what was being hailed across X as the best accidental product placement in history, sharing a video clip with the caption, “Honored to have traveled further than any spread in history. Taking spreading smiles to new heights.”</p>
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<p dir="ltr" lang="en">Honored to have traveled further than any spread in history ð Taking spreading smiles to new heights â¤ï¸ <a href="https://t.co/vDUJMi1qbS" target="_blank" rel="noopener">pic.twitter.com/vDUJMi1qbS</a></p>
<p>— Nutella (@NutellaUSA) <a href="https://twitter.com/NutellaUSA/status/2041274623417795021?ref_src=twsrc%5Etfw" target="_blank" rel="noopener">April 6, 2026</a></p>
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<p>Bright, bold letters on the screen — as the jar flipped across the frame — read simply, “Nutella is out of this world.”</p>
<p>NASA’s Kennedy Space Center got in on the joke, posting in <a href="https://x.com/NASAKennedy/status/2041285011467390990" target="_blank" rel="noopener">response</a>, “Enjoying sweet treats while our Artemis crew takes sweet photos of the Moon!”</p>
<p>Hilton Hotels <a href="https://x.com/Hilton/status/2041314714194506195" target="_blank" rel="noopener">posted</a>, “A suite touch to a historic journey.”</p>
<p>Ultrarunner Carilyn Johnson <a href="https://x.com/CarilynJohnson/status/2041303028196622436" target="_blank" rel="noopener">suggested</a> a joint campaign with Moon Pies, saying, “There it is! We’ve been waiting. Now, consider a product mashup with @MoonPie. Their dialogue with NASA has been an absolute delight! And a Nutella Moon Pie sounds delish!”</p>
<p>The Moon Pies X account has been going back and forth with NASA since Artemis II launched, responding to photos of the <a href="https://x.com/MoonPie/status/2039482821392097425" target="_blank" rel="noopener">rocket</a> and the <a href="https://x.com/MoonPie/status/2040082044361875607" target="_blank" rel="noopener">earth</a> from space with comments like, “Please tell the moon how much we love her,” and, “Enough about Earth I wanna see that MOON.”</p>
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Artemis Crew Delivers Wholesome Moment People At Home Can Relate To
