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<p><span style="font-weight:400">President Donald Trump’s top political advisers are urging Republican candidates to make an unexpected shift in their midterm messaging, to talk more about health care and less about voter integrity.</span></p>
<p><span style="font-weight:400">The strategy could give Republicans a potentially powerful opening on an issue that has historically been a weakness for the party, particularly as Trump-aligned groups prepare to pour hundreds of millions of dollars into the 2026 elections.</span></p>
<p><span style="font-weight:400">Trump campaign officials, including White House political director James Blair, pollster Tony Fabrizio and Senate Leadership Fund executive director Alex Latcham, briefed Republican senators and aides August 5 on polling showing which issues could give GOP candidates the biggest advantage, according to slides reviewed by <a href="https://www.axios.com/2026/08/13/midterms-senate-health-care-republicans-trump" target="_blank" rel="noopener">Axios</a>.</span></p>
<p><span style="font-weight:400">Health care emerged as one of the strongest messages tested. Republicans held a 46-point advantage when voters were presented with a message calling for </span><a href="https://www.dailywire.com/news/the-growing-frustration-that-could-flip-races-and-neither-party-is-ready" target="_blank" rel="noopener"><span style="font-weight:400">greater transparency around health insurers</span></a><span style="font-weight:400">’ profits, claim denials and wait times while accusing Democrats of “lining insurers’ pockets.”</span></p>
<p><span style="font-weight:400">Other messages also performed strongly. Republicans held 44-point and 38-point advantages on banning congressional stock trading and </span><a href="https://www.dailywire.com/news/exclusive-trump-admin-opens-new-front-in-war-on-fraud-this-time-in-child-sex-changes" target="_blank" rel="noopener"><span style="font-weight:400">cracking down on fraud</span></a><span style="font-weight:400">, respectively. By comparison, the SAVE America Act, which would require proof of citizenship to register to vote in federal elections, produced a substantially smaller 14-point Republican advantage.</span></p>
<p><span style="font-weight:400">The findings appear to be prompting Trump’s political operation to encourage candidates to broaden their focus as Republicans prepare for a midterm election in which health care is likely to be a central issue. The shift is notable because voter integrity has been a major priority for Trump and his political base, while Republicans have historically struggled to compete with Democrats on health care. </span><span style="font-weight:400">Republicans now see an opportunity to turn that dynamic around by targeting health insurance companies rather than simply defending the party’s record on health policy.</span></p>
<p><span style="font-weight:400">The timing could also be significant as the Trump political operation prepares to begin spending heavily in competitive races. </span><span style="font-weight:400">Blair told senators to expect money from MAGA Inc. and the Republican National Committee to begin flowing into midterm races, although he did not specify when or where the spending would begin. MAGA Inc. has more than $400 million available for political spending.</span></p>
<p><span style="font-weight:400">The RNC also has a </span><a href="https://www.dailywire.com/news/the-democrats-cash-crunch-and-what-it-means-for-2026-and-beyond" target="_blank" rel="noopener"><span style="font-weight:400">massive financial advantage</span></a><span style="font-weight:400"> over its Democratic counterpart, with roughly $128 million in cash on hand compared with just $16 million for the Democratic National Committee, which also carries roughly $18 million in debt.</span></p>
<p><span style="font-weight:400">A recent Supreme Court ruling further increased the potential value of the Republican Party’s cash advantage by allowing national party committees to make unlimited coordinated expenditures with candidates.</span></p>
<p><span style="font-weight:400">Taken together, the new messaging strategy and coming influx of Republican money could give GOP candidates a more unified campaign apparatus heading into November.</span></p>
<p><span style="font-weight:400">National Republican Senatorial Committee Chairman Tim Scott said the meeting left him optimistic. “Good news coming our way is what they basically indicated,” Scott told Axios.</span></p>
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Top Trump Officials Sound Alarm Over GOP Midterm Strategy
